Was 21 years Spicy enough?

The colonel indeed made the wait of 21 years worth the wait for Australians with the top-selling burger introduced for Singaporeans back in 1999. The well-promoted comeback of this fan favorite was embraced by Australians across states. Initially promoted as a limited-time availability, Mc Spicy indeed made its way to a permanent spot on the menu. Having been introduced amidst a global pandemic, Maccas was able to soar its profits through its new little friend across stores state-wide.

How did they actually do it?

Vast promotions that were run across billboards to digital platforms assisted to create product awareness and let the Australians crave a bite of the new fan favorite. Having a good marketing team that promoted the Mc Spicy in every corner of the town made it a pandemic comfort food that tingles your taste buds.

The careful placement and the introduction just in the middle of Macca’s Monopoly craze drove customers to try something new with the ability to get the maximum amount of Monopoly cards, and kept them hooked on it!

Is the pandemic and Mc Spicy both over?

The pandemic may be over but those quarantiners are still not done with the spice. Maccas is strategically expanding the new spicy range, from spicy nuggets to cheese & bacon and to even double Mc Spicy burgers to keep the Australians continue to seek that tangy flavor.

So how do they keep the customers hooked?

The loyalty reward program helps customers gain points and claim points on their favorite products. The constant marketing that goes around the country helps the consumers have a constant reminder that they are just a stop or a drive away from having a tummy-filling spicy meal that is essentially what most of the population would prefer.

Macca’s uses an informative marketing strategy as a promotional campaign so that the consumers are aware of what to expect and reading the details makes the consumers hungrier for a taste. By giving the calorie counts and the nutrition data they are approaching the weight-watchers and those food fanatics.